{"id":10084,"date":"2026-03-04T18:49:01","date_gmt":"2026-03-04T18:49:01","guid":{"rendered":"https:\/\/www.comunica.barcelona\/?p=10084"},"modified":"2026-03-04T18:49:06","modified_gmt":"2026-03-04T18:49:06","slug":"confondre-leina-amb-lobjectiu","status":"publish","type":"post","link":"https:\/\/www.comunica.barcelona\/es\/articles\/confondre-leina-amb-lobjectiu\/","title":{"rendered":"Confondre l’eina amb l’objectiu"},"content":{"rendered":"

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Aquesta setmana he comen\u00e7at a treballar amb una persona<\/span><\/span>\u00a0que el mes que ve participar\u00e0 en un esdeveniment<\/span><\/span>\u00a0en el qual haur\u00e0 de fer una intervenci\u00f3.<\/span><\/span>\u00a0Aquesta persona t\u00e9 experi\u00e8ncia a l’hora de parlar en p\u00fablic<\/span><\/span>\u00a0i, afortunadament, no pateix de p\u00e0nic esc\u00e8nic.<\/span><\/span>\u00a0Per qu\u00e8 us ho dic aix\u00f2?<\/span><\/span>\u00a0Perqu\u00e8, malgrat que hi hagi persones que tenen experi\u00e8ncia<\/span><\/span>\u00a0i, a m\u00e9s a m\u00e9s, no pateixen o no pateixen gaire<\/span><\/span>\u00a0a l’hora d’enfrontar-se a una audi\u00e8ncia,<\/span><\/span>\u00a0sovint cometen el mateix error.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ use_custom_width=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/www.comunica.barcelona\/wp-content\/uploads\/2026\/03\/vlcsnap-2026-03-04-19h29m30s344.png\u00bb alt=\u00bbclases de oratoria\u00bb title_text=\u00bbvlcsnap-2026-03-04-19h29m30s344″ align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.27.6″ hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]\u00a0
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Jo li he preguntat<\/span><\/span>\u00a0quin \u00e9s el teu objectiu en aquesta confer\u00e8ncia?<\/span><\/span>\u00a0I una resposta molt habitual \u00e9s dir: explicar que…<\/span><\/span>\u00a0dir que…<\/span><\/span>\u00a0I no, l’objectiu mai no \u00e9s explicar res o dir res.<\/span><\/span>\u00a0De la mateixa forma que quan fem un pet\u00f3<\/span><\/span>\u00a0l’objectiu no \u00e9s fer el pet\u00f3.<\/span><\/span>\u00a0El pet\u00f3 \u00e9s el mitj\u00e0 en el qual ens recolzem<\/span><\/span>\u00a0per aconseguir alguna cosa.<\/span><\/span><\/p>\n

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I em diu, b\u00e9, doncs,<\/span><\/span>\u00a0transmetre molt de convenciment<\/span><\/span>\u00a0mentre estic fent la intervenci\u00f3. Ep, <\/span><\/span>ens estem apropant,<\/span><\/span>\u00a0per\u00f2 aquest no \u00e9s tan poc l’objectiu en si mateix.<\/span><\/span>\u00a0Probablement, transmetre convenciment<\/span><\/span>\u00a0\u00e9s un requisit per poder aconseguir aquell objectiu.<\/span><\/span>\u00a0L’objectiu, al final,<\/span><\/span>\u00a0sempre \u00e9s aconseguir alguna cosa concreta.<\/span><\/span><\/p>\n

\u00c9s a dir, per exemple,<\/span><\/span>\u00a0que aquelles persones que estan participant com a p\u00fablic<\/span><\/span>\u00a0en l’an\u00e0lisi i el judici de la intervenci\u00f3 d’aquesta persona<\/span><\/span>\u00a0arribin a la conclusi\u00f3<\/span><\/span>\u00a0que all\u00f2 que est\u00e0 dient \u00e9s molt interessant<\/span><\/span>\u00a0o t\u00e9 molt\u00edssima ra\u00f3.<\/span><\/span>\u00a0Aquest \u00e9s l’objectiu.<\/span><\/span>\u00a0Per tant, el que hem d’identificar sempre<\/span><\/span>\u00a0quan hem de preparar una confer\u00e8ncia en primer lloc<\/span><\/span>\u00a0\u00e9s l’objectiu<\/span><\/span>\u00a0i no hem de confondre mai l’objectiu amb l’eina.<\/span><\/span><\/p>\n

L’objectiu sempre \u00e9s aconseguir<\/span><\/span>\u00a0que el p\u00fablic, aquell que ens escolta,<\/span><\/span>\u00a0que el nostre interlocutor,<\/span><\/span>\u00a0faci alguna cosa o reaccioni d’alguna forma<\/span><\/span>\u00a0que sigui favorable als nostres interessos.<\/span><\/span><\/p>\n<\/div>\n

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No perdis l’oportunitat d’entrenar les teves habilitats comunicatives i l’orat\u00f2ria amb un entrenament particular<\/a> a la teva mida o amb tallers en grups redu\u00efts<\/a>.<\/p>\n

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\u00a0Aquesta setmana he comen\u00e7at a treballar amb una persona\u00a0que el mes que ve participar\u00e0 en un esdeveniment\u00a0en el qual haur\u00e0 de fer una intervenci\u00f3.\u00a0Aquesta persona t\u00e9 experi\u00e8ncia a l’hora de parlar en p\u00fablic\u00a0i, afortunadament, no pateix de p\u00e0nic esc\u00e8nic.\u00a0Per qu\u00e8 us ho dic aix\u00f2?\u00a0Perqu\u00e8, malgrat que hi hagi persones que tenen experi\u00e8ncia\u00a0i, a m\u00e9s a…<\/p>","protected":false},"author":1,"featured_media":10085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-10084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"\nConfondre l'eina amb l'objectiu | Consells d'orat\u00f2ria | Comunica Barcelona<\/title>\n<meta name=\"description\" content=\"Un error freq\u00fcent en parlar en p\u00fablic \u00e9s confondre l'eina amb l'objectiu. 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