{"id":55,"count":7,"description":"Vendre b\u00e9 no \u00e9s gens f\u00e0cil. Amb agents comercials, financers, promotors o qualsevol que tingui un objectiu de venda, fem un treball centrat en comprendre qu\u00e8 \u00e9s tot all\u00f2 que diu el nostre llenguatge corporal i en la transmissi\u00f3 de confian\u00e7a en el producte, convicci\u00f3 de satisfacci\u00f3 i generaci\u00f3 d'expectativa.\r\n\r\nNing\u00fa ven coses, tothom ven emocions. Coca-Cola promet felicitat i el refresc \u00e9s el mitj\u00e0. BMW, Audi o Mercedes prometen poder i llibertat amb el cotxe com el mitj\u00e0 per aconseguir-ho.\r\n<h3>\u00bfEn qu\u00e9 se basa el deseo de compra?<\/h3>\r\nNo en el producte ofert. Ni de lluny. Dos dels factors clau per tancar amb \u00e8xit una operaci\u00f3 de venda s\u00f3n la generaci\u00f3 d'expectativa i de confian\u00e7a.\r\n\r\nPer\u00f2 aquests dos elements no neixen del simple fet de ser esmentats. Qualsevol pot dir que el seu producte \u00e9s el millor. Si no hi ha res m\u00e9s, all\u00f2 que fa que qui ho escolta senti de veritat el desig i la confian\u00e7a per comprar, el m\u00e9s probable \u00e9s que la venda no s'arribi a produir.\r\n<h3>L'autenticitat com a eina comercial<\/h3>\r\nCom es desperta aquest impuls en qui rep el missatge? Parlant des de l'autenticitat.\r\n\r\nA l'orat\u00f2ria per a comercials, la feina consisteix sovint a destruir el clix\u00e9: el discurs basat en paraules suposadament adequades i en la imatge correcta del que un professional de la venda \u00abha de ser\u00bb. Anem a la recerca de l'origen. Juguem a ser nens, a ser clowns, a parlar amb el llenguatge natural i quotidi\u00e0 que fem servir amb els amics.\r\n\r\nD'aqu\u00ed surt un ritme nou, una gestualitat m\u00e9s rica i una empenta diferent, basada en un treball emocional real. Es destrueix l'embolcall i queda l'ess\u00e8ncia del missatge, amb una conclusi\u00f3 simple: si surt de dins, \u00e9s aut\u00e8ntic. I a partir d'aquesta autenticitat es pot tornar a construir i transmetre un missatge que desperti desig i confian\u00e7a en l'interlocutor.\r\n<h3>C\u00f3mo lo trabajamos en Comunica<\/h3>\r\nEl m\u00e9todo se basa en la <a href=\"https:\/\/www.comunica.barcelona\/es\/metodo-de-trabajo\/\">t\u00e9cnica actoral<\/a>. A Comunica entrenar\u00e0s per no ser esclau del discurs, per jugar amb les emocions i per desenvolupar la teva tasca comercial com si fos un joc.\r\n\r\nAdaptades al calendari de cada professional, l'entrenament es fa amb <a href=\"https:\/\/www.comunica.barcelona\/es\/clases-particulares-oratoria\/\">classes particulars d'orat\u00f2ria<\/a>. La primera sesi\u00f3n es gratuita y sin compromiso.","link":"https:\/\/www.comunica.barcelona\/es\/category\/alumnes\/comercials-i-vendes\/","name":"Comerciales y Ventas","slug":"comercials-i-vendes","taxonomy":"category","parent":33,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orat\u00f2ria per a Comercials i Vendes | Comunica Barcelona<\/title>\n<meta name=\"description\" content=\"Orat\u00f2ria per a comercials a Barcelona: entrena la teva comunicaci\u00f3 per generar confian\u00e7a i despertar el desig de compra en el client.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comunica.barcelona\/es\/category\/alumnes\/comercials-i-vendes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orat\u00f2ria per a Comercials i Vendes | Comunica Barcelona\" \/>\n<meta property=\"og:description\" content=\"Orat\u00f2ria per a comercials a Barcelona: entrena la teva comunicaci\u00f3 per generar confian\u00e7a i despertar el desig de compra en el client.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comunica.barcelona\/es\/category\/alumnes\/comercials-i-vendes\/\" \/>\n<meta property=\"og:site_name\" content=\"Comunica Barcelona\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.comunica.barcelona\/wp-content\/uploads\/2020\/12\/logo-vermell.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"727\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/www.comunica.barcelona\\\/category\\\/alumnes\\\/comercials-i-vendes\\\/\",\"url\":\"https:\\\/\\\/www.comunica.barcelona\\\/category\\\/alumnes\\\/comercials-i-vendes\\\/\",\"name\":\"Orat\u00f2ria per a Comercials i Vendes | Comunica Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.comunica.barcelona\\\/#website\"},\"description\":\"Orat\u00f2ria per a comercials a Barcelona: entrena la teva comunicaci\u00f3 per generar confian\u00e7a i despertar el desig de compra en el client.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.comunica.barcelona\\\/category\\\/alumnes\\\/comercials-i-vendes\\\/#breadcrumb\"},\"inLanguage\":\"es\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.comunica.barcelona\\\/category\\\/alumnes\\\/comercials-i-vendes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.comunica.barcelona\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alumnes\",\"item\":\"https:\\\/\\\/www.comunica.barcelona\\\/es\\\/category\\\/alumnes\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comercials i Vendes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.comunica.barcelona\\\/#website\",\"url\":\"https:\\\/\\\/www.comunica.barcelona\\\/\",\"name\":\"Comunica Barcelona\",\"description\":\"Orat\u00f2ria. Parlar en p\u00fablic. Habilitats comunicatives\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.comunica.barcelona\\\/#organization\"},\"alternateName\":\"Orat\u00f2ria Barcelona\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.comunica.barcelona\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.comunica.barcelona\\\/#organization\",\"name\":\"Comunica Barcelona\",\"alternateName\":\"Orat\u00f2ria Barcelona\",\"url\":\"https:\\\/\\\/www.comunica.barcelona\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.comunica.barcelona\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.comunica.barcelona\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/comunica-barcelona-icono.png\",\"contentUrl\":\"https:\\\/\\\/www.comunica.barcelona\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/comunica-barcelona-icono.png\",\"width\":200,\"height\":200,\"caption\":\"Comunica Barcelona\"},\"image\":{\"@id\":\"https:\\\/\\\/www.comunica.barcelona\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/comunica.barcelona\\\/\",\"https:\\\/\\\/t.me\\\/Comunica_EHC_CanalObert\",\"https:\\\/\\\/www.tiktok.com\\\/@comunica_cesar_rojas\",\"https:\\\/\\\/www.youtube.com\\\/@ComunicaCesarRojas\",\"http:\\\/\\\/www.linkedin.com\\\/in\\\/cesarrojas-comunica\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Orat\u00f2ria per a Comercials i Vendes | Comunica Barcelona","description":"Oratoria para comerciales en Barcelona. Entrena tu comunicaci\u00f3n para generar confianza y deseo de compra.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.comunica.barcelona\/es\/category\/alumnes\/comercials-i-vendes\/","og_locale":"es_ES","og_type":"article","og_title":"Orat\u00f2ria per a Comercials i Vendes | Comunica Barcelona","og_description":"Orat\u00f2ria per a comercials a Barcelona: entrena la teva comunicaci\u00f3 per generar confian\u00e7a i despertar el desig de compra en el client.","og_url":"https:\/\/www.comunica.barcelona\/es\/category\/alumnes\/comercials-i-vendes\/","og_site_name":"Comunica Barcelona","og_image":[{"width":2000,"height":727,"url":"https:\/\/www.comunica.barcelona\/wp-content\/uploads\/2020\/12\/logo-vermell.png","type":"image\/png"}],"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/www.comunica.barcelona\/category\/alumnes\/comercials-i-vendes\/","url":"https:\/\/www.comunica.barcelona\/category\/alumnes\/comercials-i-vendes\/","name":"Oratoria para comerciales y ventas","isPartOf":{"@id":"https:\/\/www.comunica.barcelona\/#website"},"description":"Oratoria para comerciales en Barcelona. Entrena tu comunicaci\u00f3n para generar confianza y deseo de compra.","breadcrumb":{"@id":"https:\/\/www.comunica.barcelona\/category\/alumnes\/comercials-i-vendes\/#breadcrumb"},"inLanguage":"es"},{"@type":"BreadcrumbList","@id":"https:\/\/www.comunica.barcelona\/category\/alumnes\/comercials-i-vendes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.comunica.barcelona\/"},{"@type":"ListItem","position":2,"name":"Alumnes","item":"https:\/\/www.comunica.barcelona\/es\/category\/alumnes\/"},{"@type":"ListItem","position":3,"name":"Comercials i Vendes"}]},{"@type":"WebSite","@id":"https:\/\/www.comunica.barcelona\/#website","url":"https:\/\/www.comunica.barcelona\/","name":"Comunica Barcelona","description":"Oratoria. Hablar en p\u00fablico. Habilidades comunicativas","publisher":{"@id":"https:\/\/www.comunica.barcelona\/#organization"},"alternateName":"Orat\u00f2ria Barcelona","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.comunica.barcelona\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.comunica.barcelona\/#organization","name":"Comunica Barcelona","alternateName":"Orat\u00f2ria Barcelona","url":"https:\/\/www.comunica.barcelona\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.comunica.barcelona\/#\/schema\/logo\/image\/","url":"https:\/\/www.comunica.barcelona\/wp-content\/uploads\/2020\/07\/comunica-barcelona-icono.png","contentUrl":"https:\/\/www.comunica.barcelona\/wp-content\/uploads\/2020\/07\/comunica-barcelona-icono.png","width":200,"height":200,"caption":"Comunica Barcelona"},"image":{"@id":"https:\/\/www.comunica.barcelona\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/comunica.barcelona\/","https:\/\/t.me\/Comunica_EHC_CanalObert","https:\/\/www.tiktok.com\/@comunica_cesar_rojas","https:\/\/www.youtube.com\/@ComunicaCesarRojas","http:\/\/www.linkedin.com\/in\/cesarrojas-comunica"]}]}},"_links":{"self":[{"href":"https:\/\/www.comunica.barcelona\/es\/wp-json\/wp\/v2\/categories\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comunica.barcelona\/es\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/www.comunica.barcelona\/es\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/www.comunica.barcelona\/es\/wp-json\/wp\/v2\/categories\/33"}],"wp:post_type":[{"href":"https:\/\/www.comunica.barcelona\/es\/wp-json\/wp\/v2\/posts?categories=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}